International Fixtures
Organising competitive matches between Chinese and UAE clubs that draw fans, media, and sponsors across both markets.
Zhong Sports · People, Culture & Media
Two leagues. One bridge.
Sport as a bridge between nations.
Phase 01 · The mandate
Sport as a bridge between nations.
Zhong Sports builds high-value sporting bridges between China and the Gulf — headline fixtures, talent exchange, youth development, and the commercial architecture around them. Our flagship partnership unites Shanghai Shenhua FC and Al Ain FC, two of Asia's most decorated clubs.
Who we serve
Football clubsSports councilsLeaguesSponsors
Phase 02 · Capabilities
What we deliver.
Talent & Coaching Exchange
Player loans and coaching-staff programmes transferring methodology between leagues.
Youth Development
Joint academies and tournaments developing the next generation of talent.
Sports Commerce
Sponsorship, merchandising, and fan-engagement programmes — powered by the group's AI fan-engagement technology.
Phase 03 · Flagship
Proven where it counts.
Flagship engagement
Shanghai Shenhua FC × Al Ain FC
A flagship partnership spanning matches, talent exchange, youth academies, and commercial cooperation.
Phase 04 · Alliances
The network behind the delivery.
- Shanghai Shenhua Football Club
- Al Ain Football Club